Study Case #1
Porsche & Pop
Porsche chose Wondercat to organise the presentation of its new concessionaire in Seville. This event main objective was getting notoriety and complicity from its audience through gastronomy.
In Wondercat, catering design agency, we always begin our projects by developing a concept and for this occasion, we decided to turn Porsche concessionaire into a pop art exhibition. In order to honor Andy Warhol and Roy Lichtenstein, we chose their artwork as the main theme. Moreover, guests were received with a photocall made by Lollipops to interact with. These Lollipops were made of quince with manchego cheese, foie with chocolate, foie with figs, partridge pâté with orange…
Regarding the catering service elements, there were a number of market stations specialized in gourmet canned tins, premium prosecco and waiters weared personalized uniforms inspired on Lichtenstein artwork. Our head chef completed this gastronomic experience with a coctel designed by himself, paying close attention to detail, color, shape and composition of the aperitifs.
The venue was personalized with pop art: the Porsche cars were customized with Warhol images and canvas with artistic reproductions were used as trays to serve the food during the cocktail.
To complete this atmosphere, Wondercat catering design agency chose a music band with ukelele, guitars and trombone to play doo wop music.
