Study Case #3
Mercedes E Class
Mercedes E Class is a modern, luxury and sporting model of sedan. This european car represents the perfect vehicle for long driving pleasure trips.
Wondercat food design agency managed Mercedes E Class launch in Seville, working with the brand based on the idea of reaching influencers who could make this product become a desired object. We decided to use the gastronomy to make it happen.
Therefore, we designed a recepies trip through different european cities and invited our guests to discover its elaborating during an interactive masterclass. The gastro-tour would start in Barcelona, to cook a Spanish Omelette deconstruction. At Rome, they would prepare a Stick Pizza, in Amsterdam, Thai Rolls and finally, in London the guests would create the legendary Gin Fizz cocktail.
For this experience, our head chef Nino Martín leaded and interacted with the influencers guested, while explaining the food designing process.
