Study Case #4
COVAP Roadshow
COVAP is a livestock cooperative from el Valle de los Pedroches, in Córdoba, becoming a leading company in the diary and meat industry in Spain.
COVAP marketing department wanted to rise diary intake from other sustitutive products competition, and that was the beginning for our creativity team to start producing ideas for a gastronomic event.
Wondercat designed a road show through Andalusia to promote new and fun ways to consume milk. We created a food truck that would release recipes involving milk and other local products and offer them to the assistant public. The specialized baristas used fruit, cereals, chocolate and ice creams to create these awesome smoothies, milkshakes and cappuccinos.
This roadshow went through symbolic places in different andalusian cities becoming a real street event.
